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Bruce Coward, President and CEO A Greenville, NC native, Bruce is the product of his father’s company, Coward’s Construction, where he worked with heavy machinery and learned all aspects of the business. From tractors and backhoes to dozers and dump trucks, his on-the-job training and expertise became a major asset when he joined the U.S. Air Force. As a minuteman missile technician, his duties involved the installation and maintenance of equipment associated with the weapon and guidance systems. Honorably...
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